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75% chose green. No discount needed. At ICT&Logistiek, Jeroen (Wuunder) and Soscha (SOXS) revealed the power of a smarter checkout.

Not faster, but smarter: higher conversion and fewer logistics peaks

Next-day delivery. But at what cost?

Packed warehouses on Monday. Overloaded carriers on Tuesday. “Where’s my parcel?” queries on Wednesday. There’s a smarter way.

At ICT&Logistiek, Jeroen Gehlen (Wuunder) and Soscha Siebum (SOXS) showed what happens when you make the green delivery day the default, rather than the fastest option. 75% of SOXS customers chose green. No discount needed. Customers in a hurry could still choose fast delivery.

A small change at checkout. A big difference across the supply chain.

Discover why it’s time to move from next-day delivery to best day delivery.

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