Sustainability

The transport sector is responsible for a significant portion of CO₂ emissions in the Netherlands. E-commerce growth means more and more parcels on the road, with all the environmental consequences that brings.

At Wuunder, we believe it can be different. It has to be different. That's why we work daily to make logistics greener, smarter and more efficient. Not just in theory, but with concrete solutions that deliver real impact.

Smart consolidation, more impact

Wuunder was founded on the conviction that we can contribute to a greener, more sustainable society. By intelligently connecting the digital and physical logistics worlds, we can significantly reduce CO₂ emissions in the last mile. We do this by coordinating and aligning the complete logistics process based on the daily schedules of people and businesses.

Collaboration with the University of Groningen

We don't just develop our sustainable solutions on gut feeling, we do so on scientific research. Together with the University of Groningen, we're studying the impact of sustainable delivery on consumer behaviour, CO₂ reduction and checkout conversion.

This partnership combines insights from sustainable logistics and behavioural psychology to understand how we can best encourage consumers to make sustainable choices. The scientific foundation lets us measure actual impact and keep improving. Results from this research are expected in Q4 2025 and will help us develop even more effective sustainable solutions.

Smart consolidation reduces transport movements

The problem in current logistics is clear: every carrier drives through almost every postcode to deliver individual parcels. This means more vans on the road than necessary, low load rates and unnecessary kilometres. With Wuunder GreenChoice, we tackle this head-on.

By intelligently consolidating deliveries per postcode and delivery day, carriers can deliver more parcels in one trip. This reduces transport movements, lowers CO₂ emissions and causes fewer traffic jams and disruption in cities. Customers consciously choose a green delivery day when the driver is already in the area. We see that as many as 80% of customers actively choose this sustainable option when it's offered.

This approach isn't just good for the environment, but also for delivery reliability. By letting customers choose when they're home, we reduce failed delivery attempts and unnecessary extra trips. And that makes us happy!

Less air, more content

Another major problem in logistics is wasted space. Oversized boxes with lots of filling material mean fewer parcels fit in a delivery van, leading to more trips. With Wuunder PuzzlPack, we help companies pack products as efficiently as possible.

By calculating the optimal packaging method based on dimensions and weight, we minimise empty space where possible. This not only saves packaging material, but also allows more parcels to fit per trip, directly resulting in lower CO₂ emissions per parcel sent. Pretty sustainable, right?

The role of web shops

Our own research shows that 41% of consumers feel there's too much focus on speed when it comes to delivery. A sustainable mindset exists among consumers, but visible choices are often missing. Webshops need to make sustainable options more visible, attractive and accessible.

By offering green delivery options as standard in the checkout, at no extra cost and with a clear explanation of the impact, we can make a difference together. Consumer willingness is there, now we need to make the choices available.

As proud as we are of our green innovations, we've only just began. E-commerce growth continues, and with it grows the pressure on our transport system. But by working together, with carriers, retailers, customers and researchers, we can make the last mile greener. Step by step.

Sustainable logistics requires system change. Not just better technology, but also different consumer choices, collaboration between companies and smart agreements with carriers.