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Wuunder GreenChoice

Sustainable delivery

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Great that you want to know more about GreenChoice.

What is GreenChoice

Wuunder GreenChoice is the smart shipping solution that helps retailers become more sustainable, efficient, and cost-effective. At checkout, customers can choose a green delivery day, when a driver is likely already in the area. By intelligently bundling deliveries, GreenChoice enables carriers to deliver more parcels per trip. This means fewer delivery vans on the road and less CO₂. By optimizing transport movements and bundling deliveries, you actively contribute to a greener future.

 


 

Lower fulfilment peaks Fewer peaks in the warehouse, meaning lower costs

Less CO₂ emissions Reduced emissions by bundling deliveries

  • Fewer delivery vans Carriers operate more efficiently

    Better delivery experience Fewer failed delivery attempts

GreenChoice in 1 minute

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Scientific research

The University of Groningen conducted scientific research into the effects of GreenChoice. Wuunder provided historical data for this study. Based on this, a research paper was written by Marith Zeelenberg, PhD candidate under the supervision of dr. ir. Paul Buijs and dr. Onur Kilic.
 

You can read the research paper at: ScienceDirect.com


The key conclusions are:

  • 20% fewer vehicles needed with deferred parcel delivery
  • 7.5% less CO₂

Reliable delivery at the agreed time

Thanks to GreenChoice, you receive your parcel at the moment that suits you best. By bundling deliveries and working with green delivery days, the chance of successful delivery increases. Fewer missed deliveries, less frustration, and more control for you. Because deliveries are better distributed across the days of the week, carrier delivery quality improves and the likelihood of your parcel arriving at the agreed time increases.

Prevent peaks and bring predictability to the retailer's warehouse

GreenChoice is Wuunder's smart solution that intelligently schedules orders based on carrier, postal code, and delivery day. This flattens peak workloads in the warehouse and creates a predictable, balanced operation. It enables more efficient staff planning and ensures a smooth fulfilment process, day after day. As a result, more orders are shipped on time and you're more likely to receive your order on the agreed delivery day.

Fewer vans, smarter routes, lower emissions

With Wuunder GreenChoice, deliveries are intelligently bundled by postal code and carrier. This means drivers need fewer vans, routes become more efficient, and CO₂ emissions decrease. As a consumer or business, you directly contribute to a greener future.

GreenChoice busje in straat

Wuunder is a Certified B Corporation™

Wuunder believes sustainable delivery matters. That's why we help retailers, fulfilment organizations, and carriers make the logistics chain more efficient. Because going green doesn't have to cost more.

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How it works

Wuunder GreenChoice works intelligently at every step of the delivery process:

#1

At checkout

As soon as you enter your address in the checkout of an online eCommerce webshop, the Wuunder system analyzes all available delivery information from other Wuunder retailers along with specific order details (postal code, carrier, and delivery day).

#2

Intelligent matching

This data is sent to the GreenChoice engine, which uses collective data from all customers to find optimal delivery matches (fully GDPR compliant, of course). The system starts by searching for matches in the most specific postal code area and can expand to broader areas if needed, taking all relevant delivery variables into account.

#4

Smart recommendations

When matches are found, these options appear as GreenChoice options in the checkout. You then select your delivery preference, choosing either next working day delivery or a GreenChoice day.

#5

Optimized delivery

Carriers can deliver multiple parcels at once while already in the area, meaning fewer delivery vans are needed, efficiency increases, and CO₂ emissions are reduced.