Boost your conversion

The checkout is where browsing turns into buying, but it's also the starting point of the entire supply chain. The delivery option a customer selects doesn't just complete the purchase, it sets the process in motion for the warehouse, the carrier, and the final delivery. With Wuunder's GreenChoice, the checkout automatically presents the optimal delivery option based on efficiency, cost, and sustainability, ensuring every choice made at checkout benefits the customer, the warehouse, the carrier, and the planet.

The University of Groningen researched the effect of GreenChoice in live checkouts.

More revenue from the same traffic

88% of your customers choose GreenChoice when offered, leading to 30% higher conversion at checkout. Without additional marketing spend.

Lower costs in your warehouse

By spreading orders across the week, fulfilment costs drop by up to 30%, your warehouse runs 40% faster, and you need fewer peak staff.

Less pressure on your support team

Proactive track & trace communication reduces support tickets by 70%. Your team can focus on growth instead of "where is my parcel?"

More sustainable without higher shipping costs

20% fewer delivery vans on the road, 7.5% less CO₂. A story you can tell your customers and your board.

Personalise the most important step in your checkout process

Make the customer journey dynamic by showing relevant shipping options based on size, price, delivery method, and destination. From letters, mailbox parcels to international express shipments and pallets.

Automatically display the optimal, relevant shipping options for each customer with home delivery, store delivery (Click & Collect), and the most extensive Out of Home choices available in the market. Set which shipping costs you pass on to consumers, per market, and find the perfect balance including free-shipping thresholds. Automatically adjust you language and currency. Use multi-colli and split-order functionality based on the pick-up location/warehouse and add warehouse throughput times / opening hours to make your delivery promise accurate. 

Our software complies with the European Accessibility Act (EAA): WCAG 2.2 Level AA (Web Content Accessibility Guidelines). This is the international standard by the W3C (World Wide Web Consortium) that defines how to make web content accessible to people with disabilities (visual, auditory, motor, cognitive).

Calculate shipping costs based on weight, dimensions, speed, add-ons like insurance, and destination. Optimise for your own rates and contracts.

Most surcharges are calculated automatically, so you can use them in your ERP system or show them to your customers. Everyone knows exactly where they stand.

Best Day Delivery in your checkout

Let customers choose their own -green- delivery date at checkout. We call this "Best Day Delivery". Our GreenChoice engine makes this possible by automatically showing when the carrier is already nearby — the most sustainable option. This can increase your conversion by up to 30%, because customers value sustainability and pick a time when they're home.

For you, this means lower costs in your warehouse (no order peaks), fewer failed deliveries and returns. By spreading orders across multiple days, you get predictable volumes, better staff planning and fewer warehouse peaks. Better for your operations, your conversion and the planet.

Stop shipping air, start saving money

Why pay to ship empty space? With Wuunder PuzzlPack, you automatically determine the smallest, most economical packaging for each order. Your warehouse always uses the right size box, eliminating wasted space and oversized parcels.

Our smart algorithms instantly check whether multi-colli orders would be cheaper sent as a pallet. Save on both shipping costs and surcharges.

Useful when you ship orders with different item sizes. For instance when you only want to show a parcel point or parcel locker in the checkout when this is possible at the carrier. Or when you want to show real shipping costs for instance with (international) parcels and pallets.

Our REST API enables flexible integration with your webshop, warehouse and customer service. We also offer checkout extensions for leading platforms like Salesforce Commerce Cloud, Magento 2, Shopify Plus, Shopware 6 and WooCommerce.

We integrate seamlessly with OMS systems like SAP, NetSuite and Microsoft, and can even connect your delivery via fulfilment providers and dropshipment partners.

Want to boost your checkout conversion and customer satisfaction?
With Wuunder Checkout, webshops offer their customers more choice and transparency, without adding complexity on the back end. Turn the final step before purchase into a real competitive advantage.

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