15 percent of packages delayed
More orders placed during the weekend between Black Friday and Cyber Monday
Amsterdam – During Black Friday week, an average of 15.3 percent of packages were delayed. On average, a shipment remained with an e-commerce company for 15 hours (excluding weekend days) before being picked up by the carrier. Especially for shipments picked up from e-commerce companies from November 28 onwards, delays increased significantly, reaching up to 30 percent, with a peak of 55.3 percent. These insights come from the annual analysis by logistics SaaS platform Wuunder.
There was also an increase compared to 2024 in the number of orders during the weekend between Black Friday (November 28) and Cyber Monday (December 1): 5.3 percent more than on the Saturday in 2024 and 6 percent more than on the Sunday in 2024. This year, the hour with the most orders during that week was not on Black Friday or Cyber Monday itself, but on Sunday, November 30, between 7:00 and 8:00 pm.
The national delay figures seem manageable, but differences between provinces are visible. The province of Zeeland recorded the most delayed packages: 18.3 percent of packages arrived late during the Black Friday period. The lowest average delays were measured in the provinces of Overijssel and Drenthe, with both provinces seeing an average of 12.6 percent of orders delivered late.
There is also a clear difference in delays between carriers. The fastest carrier had an 8.0 percent delay rate, while the worst-performing carrier had 26.1 percent. This is a difference of 18.2 percent.
Jeroen van Gehlen, founder of Wuunder: “Black Friday week remains a major stress test for logistics chains, but we see that it has been well managed again this year. The majority of packages are delivered within an acceptable time, showing that the sector is increasingly able to handle peak demand. At the same time, we see differing performances among carriers: some respond better to these peak moments, while others experience more delays. Retailers who prepare their processes well, such as setting clear cut-off times, spreading out promotions, and choosing the right carriers, experience significantly fewer delays. This data underlines how important it is for retailers to actively manage the delivery experience.”
The data is based on orders at Paazl and Wuunder and concerns domestic shipments in the Netherlands. The data is not based on returns and only concerns B2C shipments.