Shipping Platform for Fashion & Luxury
Clothing, shoes, bags and accessories: fashion logistics is about speed, presentation and a seamless return experience. Your customer expects the delivery to be as polished as the product itself. A creased shirt, a damaged shoe box or a confusing return process damages your brand directly.
Wuunder combines automatic carrier selection with branded communication, packaging optimisation and a return portal in your own brand identity. Each shipment is compared on price, transit time and destination, without manual rules per carrier.
Best Day Delivery: higher conversion, more sustainable, lower costs
At Neleman, conversion increased by 30% after activating GreenChoice in the checkout (University of Groningen research). At Soxs.co, 88% of shoppers chose the sustainable delivery option when it was visible. Fashion customers value freedom of choice, and that choice delivers direct results for you.
How does it work? GreenChoice offers customers a delivery day that aligns with existing carrier routes. The customer consciously chooses a more sustainable delivery, the carrier bundles more efficiently and your CO2 emissions per shipment decrease. For fashion brands that carry sustainability as a brand value, this is a natural fit: the checkout reflects the same values as the collection.
The effect on your operations is immediately noticeable. Orders spread more evenly across the week instead of peaking on Tuesday and Wednesday. Your warehouse runs more steadily, you need fewer temporary staff and your fulfilment costs drop by up to 30% (Wuunder data). This is not a one-off saving: it is a structurally lower cost, every single week.
During peaks (collection launches, sale periods, Black Friday) that effect amplifies. When your fulfilment capacity would normally fall short, GreenChoice absorbs the pressure by spreading orders across multiple days.
GreenChoice is available for Shopware, Magento, Salesforce Commerce Cloud and via the Wuunder API. Platform not listed? Contact our team.
These fashion brands deliver a perfect delivery experience with Wuunder
Fashion returns portal: the biggest challenge in e-commerce
Fashion has the highest return rates in e-commerce: 30 to 40% of clothing is sent back. Customers order multiple sizes to try at home, and the return experience determines whether they come back.
Via Wuunder Returns, you offer customers a branded return portal in your own brand identity. The customer registers a return, selects a reason and receives a return label or QR code (no printer needed) instantly. Per product category you configure which return method is available: a T-shirt goes back as a letterbox parcel, a winter coat via a pickup point.
Return status is visible to both you and your customer, so customer service is not flooded with "where is my return" enquiries. Return data (which sizes, which reasons) flows back to your team, allowing you to improve product pages and sizing guides.
Branded delivery experience via Wuunder Mailer
A generic track & trace email from the carrier does not fit a premium brand. With Wuunder Mailer, you offer customers a fully branded delivery experience: from dispatch confirmation to delivery notification. Every communication carries your logo, colours and tone of voice.
For fashion and luxury brands this is essential: the unboxing experience starts with the first email. Branded tracking emails have a higher open rate than regular marketing emails and offer an opportunity for cross-sell and brand reinforcement.
Proactive escalation on delays
A delayed parcel containing a dress for a party or a coat for a holiday is more than a logistics problem: it is a brand experience. Wuunder Track actively monitors every shipment. Is a parcel two days late? The carrier automatically receives a notification. At the same time, the recipient is proactively informed, so they do not call or email your customer service or 3PL.
The result: up to 70% fewer "where is my order" enquiries and faster resolution of delays.
Secure shipping for high-value fashion
A designer bag worth a thousand euros or a limited-edition sneaker: for valuable shipments you need certainty at every step. Via Wuunder you configure additional security options per shipment that suit luxury fashion:
- Extra insurance: cover high-value items above the standard carrier coverage, so you are fully compensated in case of damage or loss.
- Delivery with ID verification: the courier checks the recipient's identification before handing over the parcel. Ideal for high-value drops and exclusive collections.
- Parcel shop pickup: let customers collect their order at a secure pickup point, so parcels are not left unattended at the door.
Combine these options with Wuunder Mailer for proactive communication, and your customer knows exactly when and how the parcel arrives.
Shipping cost control
Carrier invoices regularly contain errors: 2 to 5% of invoices are incorrect (Wuunder data). With thousands of shipments per week, those differences add up quickly. Wuunder locks your carrier's transport prices in the platform. Every shipment is booked at the agreed rate, including surcharges. This makes it easy to verify invoices and flag discrepancies immediately.
Packaging optimisation for clothing and shoes
A silk blouse and a pair of boots in the same order: fashion orders vary enormously in dimensions and weight. Oversized boxes mean higher dimensional weight surcharges and more filling material.
PuzzlPack calculates the optimal packaging per order: which items fit together in one box and which box size yields the lowest shipping costs. For fashion brands looking to use letterbox parcels for small items (T-shirts, accessories), PuzzlPack automatically determines whether an order qualifies as a letterbox parcel.
Carriers for fashion and luxury
Fashion logistics requires flexibility: letterbox parcels for accessories, standard parcel delivery for clothing and express shipping for luxury items. Wuunder offers direct connections with carriers suited to fashion shipping:
- PostNL: the standard for parcel and letterbox parcel delivery in the Netherlands, including evening delivery
- DHL: European and worldwide e-commerce shipping with DHL ServicePoints and parcel lockers
- DPD: reliable parcel delivery in the Benelux and Europe with Predict notifications
- UPS: express shipping worldwide, for time-sensitive fashion launches and premium deliveries
- GLS: strong European coverage with FlexDeliveryService for flexible delivery options
All through one integration. View all carriers.
Carrier not listed? Contact our team.
International shipping for DTC fashion brands
Fashion is international: customers in Germany expect DHL, in France Colissimo, in the UK Royal Mail. Each market has its own carrier preferences, customs requirements and return habits.
Via Wuunder you automatically compare carriers on destination, weight and dimensions. The checkout displays the available delivery options per address with live rates and transit times. Customs documents are generated automatically for non-EU shipments.
Ship from store: your shops as fulfilment locations
Fashion brands with physical stores have a logistics advantage most pure-play webshops lack: inventory spread across multiple locations. With ship from store, you turn that store inventory into a shipping point. A customer in Rotterdam orders online and the parcel ships from your store in The Hague instead of the central warehouse in Brabant. Shorter distance, faster delivery, lower transport cost.
For fashion this is especially valuable during collection changeovers. End-of-season stock does not need to return to the warehouse before being reshipped. Stores function as mini fulfilment centres and process online orders directly from store inventory. That saves reverse logistics and accelerates clearance sales.
Per store location you configure your own carriers, rates and cut-off times. The checkout automatically adjusts the delivery promise based on the processing speed per location. Store staff scan the packing slip, the shipping label prints instantly and the carrier picks up. Combine ship from store with click & collect: show your stores as a pickup location in the checkout alongside parcelshops and parcel lockers.
Sustainable shipping fits conscious fashion
Consumers who consciously choose sustainable fashion expect the delivery to match those values. By offering GreenChoice in the checkout, you show that sustainability does not stop at the product. The customer deliberately chooses a delivery day that aligns with existing routes, the carrier bundles more efficiently and your CO2 emissions per shipment decrease.
Shipping clothing, shoes or accessories?
We help you connect the right carrier, streamline your return process and offer your customers a branded delivery experience.
Q: How does GreenChoice help reduce fulfilment costs?
A: Customers choose their own delivery day via GreenChoice. Orders spread across the week, flattening warehouse peaks. Up to 30% lower fulfilment costs and fewer temporary staff needed.
Q: How does Wuunder handle the high return rates in fashion?
A: Via Wuunder Returns you offer a branded return portal with return labels or QR codes. Per product category you configure the return method. Return data flows back for sizing improvement.
Q: Can I verify carrier invoices via Wuunder?
A: Yes. Wuunder locks the agreed transport prices. Every shipment is booked at the contract rate, so you can easily verify invoices for discrepancies.
Q: What happens when a shipment is delayed?
A: Wuunder Track monitors every shipment. When a delay occurs, the carrier automatically receives a notification and the recipient is proactively informed. This prevents customers from contacting your customer service.
Q: Can I send branded tracking emails?
A: Yes. Wuunder Mailer sends communication in your brand identity: logo, colours and tone of voice. From dispatch confirmation to delivery notification.
Q: Which carriers are suitable for fashion?
A: PostNL, DHL and DPD for standard parcels. GLS for European coverage. Trunkrs for same-day and next-day. UPS for international express shipments. More at wuunder.com/en/carriers
Q: Can I use letterbox parcels for small fashion items?
A: Yes. PuzzlPack automatically determines whether an order qualifies as a letterbox parcel. Ideal for T-shirts, accessories and small items.
Q: Does Wuunder offer ship-from-store?
A: Yes. With Wuunder you can ship directly from your retail locations via ship-from-store. Per store you compare carriers on price and transit time, print labels and offer customers the same delivery options as from your warehouse.
Q: How does Wuunder protect high-value fashion shipments?
A: Through extra insurance, delivery with ID verification and parcel shop pickup. This prevents damage, loss and theft for high-value items such as designer bags and exclusive collections.
Q: What does Wuunder cost?
A: You pay a monthly licence fee plus a per-label charge. Higher volumes qualify for volume discounts. View pricing at wuunder.com/en/pricing or contact our team for a tailored quote.