Shipping Platform for Food & Perishables

These food brands deliver a perfect delivery experience with Wuunder

Overview customers

Packaging optimisation for temperature-sensitive products

Food shipments are often a mix of products with different dimensions and temperature requirements. Oversized boxes mean more filling material, higher dimensional weight surcharges and fewer parcels per trip.

PuzzlPack calculates every possible shipping combination per order: items together in one box, separate in multiple boxes, or as a pallet. The all-in shipping cost is calculated for each combination. The cheapest option is selected automatically. The result: less packaging material, lower dimensional weight surcharges and lower shipping costs.

For food brands this is especially relevant: less air in the box means your cooling elements are more effective (smaller volume to keep cool) and more parcels fit in a refrigerated van.

Managing seasonal peaks

Christmas hampers in December, Easter treats in March, BBQ packs in summer: food e-commerce has pronounced peaks. The challenge is that your warehouse and carrier network need to scale during peak moments without compromising the cold chain.

By letting customers choose a delivery day via GreenChoice, you spread orders across the week. The Monday peak in your warehouse flattens: fewer temporary staff needed, up to 30% lower fulfilment costs (Wuunder data). The carrier can plan more efficiently and your customer is home on the day they chose.

Combine order spreading with PuzzlPack for packaging optimisation and automatic carrier selection via Wuunder Ship. Process peak volumes without extra manual work.

Shipping wine

Wine is one of the fastest-growing food e-commerce categories, with its own logistics challenges: fragility, weight (a case of 6 bottles already weighs 9 kg) and temperature sensitivity in summer.

Neleman, a Dutch-Spanish wine brand and Wuunder customer, ships wine across the Netherlands and Europe. By offering GreenChoice in the checkout, conversion increased by 30% (University of Groningen research). Customers deliberately choose a delivery day when they are home, resulting in fewer failed delivery attempts and less breakage.

Note: in several countries, age verification upon delivery of alcohol is a legal requirement. Via Wuunder you configure age verification at the door per shipment, so the courier checks the recipient's ID before handing over the parcel. This ensures compliance with local regulations without manually setting rules per country.

For wine shipping, Wuunder automatically compares carriers based on destination and weight. A case of wine to the Netherlands goes via a different carrier than a pallet to Germany. The checkout displays the available options per address with live rates and transit times.

Carriers for food and perishables

Food logistics requires specialised carriers: conditioned transport for chilled and frozen products, same-day for fresh items and standard parcel delivery for shelf-stable food. Wuunder offers direct connections with carriers suited to food shipping:

Conditioned transport (chilled and frozen):

• Leen Menken: specialist in conditioned food logistics since 1987, actively chilled and frozen transport in the Netherlands and Belgium, delivery windows (morning, afternoon, evening)
• Trunkrs: same-day and next-day evening delivery in the Netherlands and Flanders, Same Day Frozen Food for fresh and frozen products, electric vehicles

Standard parcel carriers (shelf-stable food, dry products):

• DPD: home delivery across the Benelux and Europe with Predict notifications
• DHL: same-day delivery via DHL Today in the Netherlands, plus European and worldwide e-commerce shipping with DHL ServicePoints and parcel lockers
• Packs: next-day delivery in the Benelux, specialist in shipping flowers and other fragile fresh products
• PostNL: parcel and letterbox parcel delivery in the Netherlands and Belgium, including evening delivery

All through one integration. View all carriers.

Carrier not listed? Contact our team.

Branded delivery experience via Wuunder Mailer

A generic track & trace email from the carrier does not fit a premium food brand. With Wuunder Mailer, you offer customers a fully branded delivery experience: from dispatch confirmation to delivery notification. Every communication carries your logo, colours and tone of voice.

For food brands this is especially valuable: customers ordering wine, meal kits or specialty products expect a premium experience all the way to the front door. Branded tracking emails have a higher open rate than regular marketing emails and offer an opportunity for cross-sell and brand reinforcement.

Proactive escalation on delays

A delayed parcel containing fresh products is more than a logistics problem: the product is lost and so is the customer. Wuunder Track actively monitors every shipment. Is a parcel late? The carrier automatically receives a notification. At the same time, the recipient is proactively informed, so they do not call or email your customer service.

The result: up to 70% fewer "where is my order" enquiries and faster resolution of delays.

Returns for food brands

Returns in food are different from fashion: products cannot always be resold, but the return process must run smoothly for customer retention. Via Wuunder Returns, you offer customers a branded return portal in your own brand identity. The customer registers a return, selects a reason and receives a return label or QR code (no printer needed) instantly.

Per product category you configure which return method is available. Return status is visible to both you and your customer, so customer service is not flooded with "where is my return" enquiries. Return data (which products, which reasons) flows back to your team, allowing you to improve packaging and product pages.